The United Arab Emirates (UAE) has taken a proactive stance in addressing the regarding difficulty of unlawful drug promotion on social media platforms by launching a complete on-line marketing campaign, “”Be a part of Us to Cease It” . Spearheading the initiative is Lt-Gen Sheikh Saif bin Zayed Al Nahyan, the Deputy Prime Minister and Minister of the Inside, who shared a compelling video on his official Twitter account to boost consciousness in regards to the gravity of the state of affairs and underscore the importance of defending households and the UAE neighborhood.
#شاركنا_لنمنعها تهدف الحملة لمكافحة الرسائل الترويجية للمواد المخدرة والمؤثرات العقلية، والتي تصل من خارج الإمارات عبر منصات التواصل الاجتماعي، فلنكافح تلك الرسائل ولنحافظ جميعنا على الأسر ومجتمع الإمارات، نشكر شركائنا في شركة ميتـا لتعاونهم وحرصهم على سلامة المجتمعات. pic.twitter.com/eZPvMsyWLe
— سيف بن زايد آل نهيان (@SaifBZayed) Might 16, 2023
The video serves as a wake-up name, illustrating how particular person WhatsApp accounts are being inundated with illicit drug gives. It emphasizes the pressing want for swift and collective motion to place a cease to those dangerous actions. Furthermore, the video acts as a rallying cry, urging the general public to stay vigilant and actively take part in curbing the unfold of such malicious messages.
Brig-Gen Abdul Rahman Al Owais, the deputy director-general of the Federal Anti-Narcotics Division, options within the video to focus on the Ministry of Inside’s proactive measures in stopping such crimes. Al Owais emphasizes the shut collaboration between the Ministry of Inside and the Ministry of Synthetic Intelligence to develop refined mechanisms, together with the utilization of synthetic intelligence (AI) to establish the sources of those unlawful actions.
Omar bin Sultan Al Olama, the Minister of State for Synthetic Intelligence, Digital Economic system, and Distant Work Functions, explains within the video the very smart capabilities of AI in monitoring and detecting unlawful actions. Al Olama emphasizes the significance of a vigilant neighborhood that promptly experiences any undesirable messages, enabling AI programs to study and robotically block such content material over time, with out requiring human intervention.
The general public is suggested to not share these dangerous messages however relatively to promptly report any malicious content material they encounter. Anas Metwally, the Meta GCC coverage lead, highlights in the identical video that WhatsApp has carried out encryption measures to safeguard consumer conversations. Metwally emphasizes the necessity to swiftly establish and report any suspicious messages, as doing so not solely shields people from undesirable contacts but additionally alerts WhatsApp to probably dangerous connections and conversations.
By way of this complete on-line marketing campaign, the UAE is taking agency steps to deal with the problem of unlawful drug promotion on social media platforms. By harnessing the ability of AI, fostering neighborhood vigilance, and selling immediate reporting, the UAE goals to create a safer digital surroundings, defending its residents and combatting the dangerous results of unlawful drug promotion on social media.
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