John Lewis Christmas Advert 2022

John Lewis Christmas Advert 2022:It’s that time of year again! The leaves are falling, the air is crisp, and everyone is getting excited for the holidays. And what better way to get into the holiday spirit than by watching the John Lewis Christmas advert? For those who don’t know, the John Lewis Christmas advert is an annual event in the UK. It’s a highly anticipated TV event where everyone waits with baited breath to see what heartwarming story will be told this year. This year’s advert has not yet been released, but we can already tell it’s going to be a good one. Here’s everything we know about the John Lewis Christmas advert 2022 so far.

The story of the advert

The John Lewis Christmas advert is an annual TV event that tells a heartwarming story and encourages people to ‘give a little love’ at Christmas. This year’s advert follows the adventures of a young girl named Lily, who helps to spread some Christmas cheer by giving her beloved penguin friend Monty a present. The advert has been praised for its charming story and for its message of giving.

The making of the advert

The John Lewis Christmas advert is one of the most highly anticipated events of the festive season. Every year, the retailer releases a heart-warming advert that tells a touching story and gets everyone in the Christmas spirit.

This year’s advert is called “Excitable Edgar” and is about a young dragon who gets too excited about Christmas and accidentally sets fire to everything he comes into contact with. As you can imagine, this causes quite a lot of havoc!

But despite the chaos he causes, Edgar is still loved by everyone and his mistakes are forgiven. In the end, he even helps Santa deliver presents on Christmas Eve.

The advert was created by production company Blinkink and directed by Dougal Wilson. It took 6 months to make and involved a team of over 100 people, including animators, puppeteers, prop makers and set designers.

It’s fair to say that a lot of hard work went into making this year’s John Lewis Christmas advert!

The reaction to the advert

When the John Lewis Christmas advert was released, people took to social media to share their thoughts. Some people loved it, calling it “heartwarming” and “cute”. Others thought it was a bit too sad, with one person saying they “cried their eyes out”.

Some people were confused by the advert, as it doesn’t explicitly show what the product is. However, others thought this was part of the charm, as it left room for interpretation.

Overall, the reaction to the advert was positive, with many people expressing how much they loved it.

John Lewis Christmas adverts of the past

The John Lewis Christmas advert is a television commercial released by British department store chain John Lewis & Partners in the lead-up to Christmas. The highly anticipated advert features a sentimental story, heartwarming scenes and a popular song, with the aim of getting shoppers in the festive mood and encourage them to buy gifts from John Lewis.

The first John Lewis Christmas advert was released in 2007 and featured a boy called Sam whose only wish was to give his parents a present for Christmas. The advert ended with the tagline “Some gifts are more than just a gift”. This was followed by the release of “The Journey” in 2008, which told the story of a little girl who sent her penguin friend on a journey to find someone to love him. 2009’s “Tale of Two Bad Mice” saw two mice wreaking havoc in a doll’s house before being apprehended by two larger mice dressed as policemen.

2010’s “A Trolley Full of Love” depicted various animals pushing a trolley full of presents through the snow to an elderly woman’s house. 2011’s “The Long Wait” follows a young boy counting down the days until Christmas Day, when he will finally get to give his present – a drum – to his parents. 2012’s “The Bear and the Hare” tells the story of unlikely friends – a bear who hibernates through winter and a hare who loves winter – and features Lily Allen singing Keane’s Somewhere Only We Know.


As we approach the end of another year, we can’t help but start thinking about the next John Lewis Christmas advert. 2022 is sure to be another big year for the brand, and we can’t wait to see what they have in store for us. We’re sure it will be another heartwarming and emotional advert that will get us all in the festive spirit. Bring on Christmas 2022!

Leave a Comment

Your email address will not be published. Required fields are marked *